top of page





The Most Popular Product competition, organised by the Association of Lithuanian Trade Enterprises, has taken place for the fifth year in a row. From the very first awards competition, Magija glazed curd cheese, a product of Žemaitijos Pienas, has won recognition.

Magija curd cheese is the most popular product for the fifth year in a row!

In photograph: Sonata Liepienė  „Šilutės Rambynas“ and Akvilė Ulinskaitė „BMVK“.
The Association of Lithuanian
Dairy Farms 

Company code 180878484

VAT number LT100001742210

Address:  Luokės str. 73, Telšiai


Phone no.: +370 444 22391

Fax: +370 444 69205

Account No. LT504010042800010891

Bank: AB DNB bank

The competition was organised in the retail chains of Maxima LT, Palink, Rimi Lietuva and Norfos Mažmena. The only criterion for establishing winners is the number of units sold over the year in the four major Lithuanian retail chains. The only product experts and evaluators that determine the winners of the competition are the consumers themselves. This is where the name of our product becomes symbolic – magic is not created by a wand, but with the customers' trust in the quality and taste of Magija curd cheese products produced by Žemaitijos Pienas. The cheeses are made exclusively of natural dairy products and other nutritious extras, all of which meet the most rigorous standards. No additives such as thickeners, stabilisers, or preservatives are used in the production of these cheeses. Only natural products are used: curd, milk fats, butter that is rich in fat-soluble vitamins A, D and E, as well as sugar – the main source of human energy.


The curd is manufactured according to the “Fluffy Curd Technology” – the most advanced technology patented in Europe. Curd protein contains all of the amino acids the human body needs as well as calcium and phosphorus salts necessary for bone growth, blood formation and healthy heart and nervous system functions. Curd is not only especially valuable for children, whose growing bones require calcium, but for elderly people as well. Curd makes up 84.5 percent of Magija glazed curd cheeses.


It seems that satisfying everyone's tastes in a market full of Lithuanian and foreign products is almost an impossible task, but Magija glazed curd cheeses have proved that they can be produced with quality and in a way that would appeal to everyone's taste. >NEWS>Magija curd cheese is the most popular product for the fifth year in a row!

bottom of page