The prestigious competition is organized on a yearly basis by The International Taste & Quality Institute – iTQi. The jury is comprised of judges form the most prestigious European culinary and sommelier associations, the chefs, opinion leaders and experts in taste. The recognition of products is based upon the blind judgment – none of jury members is aware of the product brand, packaging, producer or the country of origin.

Such high evaluation demonstrates that the quality strategy of the company, observation of traditions as well as hard and harmonious work have proven to be excessively successful. It builds the trust in the company, strengthens its reputation and provides a buyer with a strong motive to buy the products of “Žemaitijos pienas”.